Proprietio vs AppFolio
An honest comparison — features, pricing, where each platform genuinely wins. Last verified 2026-07-06.
You want a long-established brand name for lender and investor diligence, you need AppFolio's separate commercial product lines, and you have a budget for onboarding fees.
You run a mixed portfolio (residential, condo, and/or commercial) and want one workspace instead of a plan per asset class, you want self-serve onboarding, or you need verticals AppFolio doesn't cover (HOA, condo, bilingual).
Our plans, by portfolio size
Every Proprietio plan and its price. For AppFolio’s own prices, see their pricing page. pricing
Your first unit — fully managed, on us.
- 1 unit
- Lease & tenant record
- Rent receipts (quittances)
- Rent tracking
- Online rent collection — $4.99 in months used
- 1 owner seat
- On approval — no credit card
- Web app (no mobile app)
Single-property landlords getting started.
- Up to 10 units
- Free migration through your Magic Link on annual billing
- All payment methods (Stripe, Zelle, Venmo, Wire, Check)
- Tenant portal
- iOS apps for residents and staff
- Owner portal — basic (1 owner, monthly statements)
- Lease & maintenance tracking
- Custom Offers + Sales Pipeline (basic)
- Email support
- 0% platform fee on rent — you keep 100%
Small landlords with a few buildings.
- Up to 50 units
- Free migration through your Magic Link on annual billing
- Everything in Lite, plus:
- Your own logo & brand color
- Owner portal — magic-link + monthly statements (unlimited owners)
- Automated rent reminders + late fees
- GL accounting
- 1099 forms
- Custom contract upload
- Property inspections
- Lease history + activity feed
- Priority email support
- Stripe convenience fee pass-through (tenant pays card fees)
Small PMC managing for multiple owners.
- Up to 250 units
- Free migration through your Magic Link, live in 48 hours after your review, up to 150 units
- Everything in Standard, plus:
- Claude & ChatGPT connector (MCP)
- AI lease drafting + clause editor
- Collections AI & renewal drafts + resident SentimentAI
- Workflow automations
- Owner portal + per-LLC Stripe Connect payouts
- Pipeline reporting + intent detection
- Live chat support
Growing PMC that has outgrown 250 units.
- Up to 500 units
- Free migration through your Magic Link, first 250 units and 25 buildings
- Everything in Growth, plus:
- Twice the units of Growth
- 20 owner & manager seats
- 80 e-signatures / month included
Mid-size PMC, up to 750 units.
- Up to 750 units
- Free migration through your Magic Link, first 250 units and 25 buildings
- Everything in Growth Plus, plus:
- 30 owner & manager seats
- 120 e-signatures / month included
- 15% off every add-on pack
Established PMC with advanced ops — top self-serve tier.
- Up to 1,000 units
- Free migration through your Magic Link, first 250 units and 25 buildings
- Everything in Advanced, plus:
- Public agency website ($39/mo value — free at this tier)
- Owner portal + per-LLC payouts + investor-grade reports
- Custom domain (yourcompany.com)
- White-label tenant emails
- Bank reconciliation (Plaid)
- QuickBooks Sync
- Phone & live chat support
For portfolios past 1,000 units — one sales-led offer.
- No size limit — 1,000 or 100,000 units
- The more doors, the lower the price per door
- Everything in Pro, plus:
- Voice AI phone line included
- Unlimited applicant income verification
- Larger portfolios migrated too, on a fixed quote and an agreed go-live date
12 categories compared
| Feature | Proprietio | AppFolio | Winner |
|---|---|---|---|
| Sign up with Google (one click) | Yes — portfolios under 10 doors | No self-serve signup — demo-only, sales-led | Proprietio |
| AI lease drafting | $3 / lease, 50-state clauses | Realm-X Flows on Plus / Max | Proprietio |
| AI maintenance triage | $1 / ticket | Realm-X Flows on Plus / Max | Tie |
| Double-entry GL + 1099 forms | Built-in (GL Standard+, 1099s Growth+) + year-end close & CPA export | Built-in | Tie |
| QuickBooks bidirectional sync | Pro+ ($1,699/mo), native | No native integration — third-party connectors only | Proprietio |
| HOA / condo workflows | Dedicated product line | Limited | Proprietio |
| Commercial real estate | Dedicated tier | Yes, multi-product | Tie |
| Bilingual EN/ES (lease + portal) | Full product line, §1632 | Not advertised | Proprietio |
| White-label portal (custom domain) | Add-on $199/mo (free Enterprise & PM Portfolio+) — portal on your own domain, no vendor mentions | Business-branded portals on higher tiers (pricing not disclosed) | Tie |
| Self-serve trial | 15-day trial, no card to start | Demo-only | Proprietio |
| Modern UI / mobile-first | The property OS for the rest of us | Built for desktop ops | Proprietio |
| AI assistant via MCP (ChatGPT) | Yes — live MCP connector | Not available | Proprietio |
Where AppFolio wins
- Brand recognition. AppFolio is a long-established name — that brand carries weight with lenders and investors.
- Commercial breadth. Multiple product lines for office, retail, industrial — AppFolio invests heavily in commercial.
- Mature integrations. Deep partner ecosystem accumulated over a decade.
Where Proprietio wins
- Native QuickBooks sync. Proprietio Pro+ has bidirectional QuickBooks Online integration. AppFolio has no native QuickBooks integration — sync requires third-party connectors (Dancing Numbers, etc.).
- Self-serve trial. Start without a sales call. AppFolio is demo-gated.
- Bilingual EN/ES. California §1632 + Spanish portal. AppFolio does not advertise bilingual support.
- Modern UI. Built for mobile-first, AI-native workflows. AppFolio's UI is built for desktop power-users.
- Flat-rate pricing. No per-unit math, no minimum. Predictable budgeting.
Frequently asked
Can I migrate from AppFolio to Proprietio?▾
Yes — AppFolio CSV exports are a first-class import path: units, tenants, leases, owners, vendors, and open balances. You drop your exports in a private Magic Link and our team moves your portfolio for you: properties, units, tenants, leases, balances, ledger history and documents. Free on every annual plan, and on every plan from Growth up. Up to 150 units, you are live in 48 hours after your review; up to 250 units and 25 buildings, in 7 days, counted from the day we receive your complete exports. If it takes us more than 14 days, your first month is free. Larger portfolio? We migrate it too: free for the first 250 units and 25 buildings, a fixed quote for the rest, and a go-live date agreed before we start.
Is AppFolio better for larger portfolios?▾
Not on size. Proprietio has no portfolio-size limit: the same platform runs a few doors or hundreds of thousands, and past 1,000 units the plan moves to volume pricing quoted to your portfolio. Where AppFolio does lead is brand recognition and its separate commercial product lines. On price alone, Proprietio is cheaper only up to 50 units; above that, AppFolio Core's reported per-unit rate undercuts our Growth and Pro tiers on the sticker line, so the case for Proprietio there is operational — self-serve start, no onboarding fee, AI, bilingual and HOA workflows. We're honest about where each platform wins.
How often is this comparison updated?▾
Comparison pages are re-verified quarterly. The exact date is stamped in the footer below.
Switching from AppFolio? See the numbers for your portfolio.
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